Postmodern
style: Irony,
Parody, Pastiche, Bricolage, Intertextuality
- Bricolage is the process of deliberately ‘borrowing’ or adapting signs or features from different styles or genres to create a new mixture of meanings (O’Sullivan et. al, 1998).
- Pastiche: Bog standard copying of conventions or can be done for bricolage effect. Whichever, this ultimately reinforces their importance in culture and society. Parody is a kind on pastiche which makes fun of the subject.
- Intertextuality is the way
in which media texts gain their meanings by referring to other media texts that
the producers assume that the reader/decoder will be familiar with and
recognise (O’Sullivan et. al 1998).
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