• Aimed at a literate audience as they exhibit many traits of intertextuality
• Post-modernism rejects and subverts these narratives eg Andy Warhol - Soup Cans
• Sophisticated visual puns used in advertisements can be described as post modernist
• Follows shift from a industrial society into a information society
• Post-modernism culture involves opposing hierarchy, diversifying and recycling culture, question scientific reason, and embracing paradox
• employs a range of techniques such as bricolage
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