Definition:
Hyperreality is used in semiotics and postmodern philosophy to describe an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced post-modern societies. Hyperreality is a way of characterizing what our consciousness defines as "real" in a world where a multitude of media can radically shape and filter an original event or experience.
- Hyperreality uses post-modern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy in a technologically advanced culture.
- Characterises the way consciousness defines what is real
- Media can radically shape and filter an original event or experience - this is hyperreality
One easy to understand example of hyperreality is the McDonald's "M" arches create in the eyes of the viewer, the huge foodchain that it is known as today, when in "reality" the "M" represents nothing, and the food produced is neither identical nor infinite. (Shown in simulacra and simulation)Marshall McLuhan who created the phrase ‘the medium is the message’ heavily influenced Baudrillard’s idea of hyperreality. Marshall’s phrase basically means that the way the message is presented becomes more important than the meaning of the message itself.
Other Examples:
Other Examples:
- CGI Characters within movies
- Coca Cola - associations, connotations and ideals of happiness, christmas, holidays, international, authenticity, style - reality: brown fizzy water
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